A week ago, I was asked by our friends whose young daughter is applying for
colleges, to have a look at her personal essay for college applications. The very
first paragraph absolutely conquered my heart: it was a true piece of very
creative and realistic writing, describing her calming down a new-born baby as
a volunteer in the children’s hospital. The writing reflected her personal
perception of the situation so well that you almost felt like being in the
hospital hall yourself. The rest of the essay had the same vivid and powerful “visual”
approach of the writing. And as a writer I absolutely loved it.
However, the second thought after “I love this” was “is it appropriate
for the college application?” I have never been a high school student in the US
applying for a BA degree in the liberal arts college, so I’m not entirely sure
what are the expectations. But when I was applying for a Master degree in
American college, I had a very strict and clear idea of how my essay should be
structured: stating your experience and explaining how this experience makes
you want to apply for the program. There was no question of being “creative”: you
know what they expect from you and you are trying to make your candidature
sound as strong as possible. Having that in mind, I recommended my friends’
daughter to keep the originality of the personal situations but add
explanations of what each situation taught her, how did it make her want to go
to the college, and in which way this situation influenced her perception of
her own future.
No doubt, I wanted my friends’ daughter to get to the college she
dreamed about, I wanted her essay to be strong and persuasive. But somewhere at
the back of my mind itched a question: why do we consider things to be “appropriate”
only if they follow the well-established, traditional scheme or structure? Yes,
these are very important and serious things such as college applications,
graduation thesis, scholarly papers, job CVs, and official statements. And of
course, it is easier to check thousands of essays or CVs when they follow the
well-established templates. So, we teach these templates at school, at the
career and academic centers, we correct students’ papers according to these
templates, we write press releases following the template, and we start leaving
by these templates. We start expecting everyone around to behave according to
these templates: what to say at your job interview, how to talk to your boss,
how to behave with the clients, how is the shop assistant supposed to address
you, etc. etc. etc. When someone’s behavior suddenly does not confirm to our “templates”
we feel uncomfortable, we think that the person is at best “funny” and “a little
strange”, at worst “creepy” and “dangerous”.
There is a very clear distinction in the academic world between “academic”
and “creative”. If you don’t follow a long manual of requirements on how to
write an academic paper, your paper will be returned to you for correction. If
you want to be creative, go for arts and creative writing, which is not
considered “very academic” disciplines in the society. I have to write quite a
lot for my work – mostly position paper, statements for lobbying the European
institutions and national governments, sometimes informative news items.
Luckily for me, there are templates to follow for all of these papers: I don’t
need to spend much time deciding how to structure my writing. Unluckily for me,
I see how superficial and ‘inhuman’ my words are as I myself get sometimes
bored from my writing. And I know that if you’d risk writing something unusual,
something from a personal perspective, something with human passions and human
feelings, it would not even be considered neither by my organisation, nor by
governments we are addressing. It is as if the words don’t actually mean
anything: officials already know what we are asking for, we know that they don’t
want to do it so we keep demanding. The actual wording doesn’t matter, they don’t
even read it, they highlight the important words, “investments”, “working
conditions”, “professional needs”. It would have had the same effect if we
threw paper balls at people in the governments to remind them about our
demands. The words became the paper balls in our world. They are only signs
signifying what category the paper belongs to: academic work, political statement,
or a piece of art.
There is no place or time for creativity and unusual in the modern world
of effective service, profitable business, effective politics, and serious science
because it takes time and effort to perceive and understand it, it brings uncomfortable
and unknown, and you can’t respond to it with an email template “Dear XXX,
Thank you for your message. I’m looking forward to seeing you soon. Best
regards, XXX”.
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